On November 1, 2018 The Pi Group (Pi Executive, Perpetual Insights, Perpetual Ambition, and Pi Consulting Solutions) continued with our tradition of engaging our Consumer Brand Community through our Annual Pi Speaker Series.
The theme of this year’s Speaker Series was Artificial Intelligence and Its Effect on Consumer Brands. The event was be held at WeWork at Bryant Park located at 54 W 40th Street in New York City from 6-9pm.
We believe Artificial Intelligence has the potential to be the most transformative thing ever created by human beings. It will touch every part of our lives. The advancements stemming from AI will change how we relate to technology, it will change how we relate to each other, it may even change how we perceive what it means to be human. With all of this disruption coming from the rapid rise of these technologies, we are at an important juncture in framing the public discourse around the application of AI – both positive and negative. Technology is a core component of any successful business and is a determining factor in whether a company delivers on its brand promise. Because of this, we believe it is central to talent acquisition and retention and is a perfect subject for an evening of lively discussion and thought-provoking debate.
The event was opened by our Keynote Guest Speaker Rob McCargow who is the Director of Artificial Intelligence at PwC and his insight will be followed by a dynamic panel of experts who will share their experiences with AI to date and what their vision is for a future where the robots become our colleagues. teh event featured an expert panel discussion following Rob’s Keynote.
Here is a video of the event:
Rob McCargow, Director of Artificial Intelligence at PwC, will discuss how we prepare for an age dominated by AI and how we cope with the many changes this technology will bring. Rob works with partners across academia, government, technology vendors and start-ups, and other key stakeholders, in order to drive innovation and develop new services for clients. He is an evangelist for responsible technology and promotes awareness of the growing ethical agenda relating to AI.
Rob, along with others, is looking at who should be writing the #RobotRules. He is an advisory board member of the UK’s Parliamentary Group on AI and an adviser to The IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems. He is particularly focused upon the issues relating to the impact of automation on the workforce, the future skills agenda, and ensuring that the benefits to be delivered by AI are equitably spread across society. He lives in the English countryside with his young family.
Tom Goodwin is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. Tom’s focus is unleashing the power of emerging platforms, content marketing, influencer programs, and new media and devices to produce robust business results.
Voted the #1 Voice in Marketing Globally by LinkedIn (with over 640,000 followers, Tom is a keynote speaker around the world, appears regularly on TV and your social media feed, like it or not. He’s recently published a book with Kogan Page called Digital Darwinism, which 6 months in is already on the third print run.
An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He does his best to live in New York.
Monica Garrido is a seasoned consulting and marketing professional who has held various national and global marketing, strategy and operations roles at leading beauty and retail companies including L’Oreal, Avon, Victoria’s Secret Direct, Neutrogena and Givaudan. Monica began her career at Accenture as a process re-engineering consultant building her core technical foundation in business intelligence, platform technologies, and process operations. Monica currently serves as VP of Client Strategy at Prescriptive Insights in New York City, a disruptive Artificial Intelligence analytics firm that specializes in mining structured and unstructured data to decode stakeholder sentiment across a broad range of industries including consumer packaged goods, private equity, tech, media, hospitality, and healthcare. Monica is fluent in Spanish, has an undergraduate degree in Neuroscience from Bowdoin College and an MBA in International Business, Marketing and Strategy from The Chicago Booth School of Business. Monica serves on the Chicago Booth Kilts Center for Marketing committee as an advisor and continues to serve as a mentor to alumni from both her undergraduate and graduate schools. Monica is founder of Footprint IQ, a boutique marketing consultancy based in Greenwich, CT. Monica is president and co-founder of One Refugee Child, an international non-profit dedicated to improving the lives of refugee children. Monica lives in Greenwich, CT, is a mother of four, enjoys international adventure travel and is a competitive triathlete.
Atima Lui was born to a Sudanese refugee father and Black activist mother in Topeka, Kansas where her dark skin tone never quite fit in with the standard of beauty in her community. Today as Founder and CEO of NUDEST, Atima sells machine learning skin tone matching software as a service to beauty and fashion brands. NUDEST’s patent-pending technology matches products brands sell online to their customer’s unique complexion. Named one of CIO.com’s “Top 20 Female Entrepreneurs to Watch,” Atima led digital brand marketing at Walmart US before graduating from Harvard Business School in 2016 with her MBA. Atima has experience working for Google, YouTube and Apple in online ad sales, product marketing, and media roles. She earned her BSBA from Washington University in St. Louis where she started a profitable full-service hair, nail and tanning salon targeted toward multicultural customers while triple majoring in International Business, Marketing and Spanish. Atima is also a graduate of Philips Academy in Andover, Massachusetts.
Nicholas Harlé is a Managing Director at Nova Consulting, a boutique strategy and marketing consulting firm with offices in Paris, New-York and soon Shanghai. Nova Consulting is specialized in Leisure and Consumer Brands. Nicholas is dedicating a significant part of his time at Nova in developing their Lab, pushing innovation, hackathons and Tech Tours. Prior to joining Nova, Nicholas spent more than 20 years at the Boston Consulting Group (BCG). During his time at BCG, Nicholas rose to become a Senior Partner and Managing Director in BCG’s Paris office and a core member of BCG’s Technology Advantage and Financial Institutions practices. Nicholas led BCG’s work in Western Europe and South America (WESA) on digital for financial institutions. He also led at BCG two global practices: financial technology and blockchain. Over the last 10 years, Nicholas mainly covered the financial sector (banking and insurance) with a focus on digital and innovation. Prior to that, Nicholas covered multiple sectors including consumer goods, pharma, automotive, telco, energy, retail, and publishing. Prior to joining BCG and Nova, Nicholas worked at Banque Indosuez and founded a web agency at the very early stage of the Internet.
Babs Rangaiah leads marketing for IBM’s iX division. His directive is to apply the considerable assets of IBM to establish an end to end marketing advisory blueprint for the cognitive age for some of the world’s top brands. He recently led the development of the first-ever Blockchain consortium for the digital media supply chain. Prior to joining IBM, Babs was the Vice President of Global Communications Planning for Unilever, based in their London Headquarters. Under his leadership, Unilever was recognized as one of the best and most innovative marketers in their use of the Media & Digital space. In 2007 & again in 2011, Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost. Babs was named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 Media All-Stars, one of The Internationalists “2009 International Marketers of the Year”, one of The Media Festivals, 2010 Media Executives of the Year, Digidays 2011 top marketing “tweeter” and most recently was named one of 2013’s top 100 Global Marketing Leaders by the Internationalist. Prior to joining Unilever, Babs spent 3 ½ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD on Procter & Gamble. In May 2016, Babs obtained a Masters in Science Degree, with a focus on interactive technology, from Quinnipiac University. He was born just outside Bangalore, India and has recently lived in London, UK and currently resides in Scarsdale, NY with his wife & three children.
Zara Ingilizian is an accomplished leader with a track record of success in Consumer Industries. She is known for embracing a combination of strategic acumen, creative flair, and a “digital first” mindset to transform businesses. As Vice President at Kraft Foods and Senior Vice President at Diageo, Zara has successfully advanced the growth agenda of iconic CPG, lifestyle, and luxury portfolio of brands, large and small. Recognized as one of the “Top 50 Women in Brand Marketing”, Zara is passionate about building brands through the power of innovation. Over the years, she has championed the introduction of breakthrough digital, social, mobile, and experiential marketing campaigns for iconic brands as such Oreo Cookies, Captain Morgan Spiced Rum, and Johnnie Walker Whisky. Few highlights of her achievements include catapulting Oreo to a $1 billion dollar business and a top three brand on social media; winning the Cannes Bronze Lion for Captain Morgan mobile game app which ranked in the top 1% of all apps; launching an online reality show featuring a small, but fast-growing craft whisky, George Dickel, on hulu.com. Since 2014, Zara has further deepened her expertise in the digital space. She is the Co-Founder of a tech startup that produces business apps in Armenia, her country of birth. Now, as the Head of Consumer Industries at the World Economic Forum, Zara is successfully parlaying her know-how of the consumer landscape into a role of a global strategist and focused on accelerating digital transformation. Zara lives and works in New York City.
Wayne Liu is the GM and Vice President of Business Development at Perfect Corp. Wayne has been in his current position since June 2015. He has built the groundwork for Perfect by recruiting key talent, establishing partnerships with beauty brands, retailers such as L’Oréal, Estee Lauder, Macy’s and other highly influential organizations. Prior to Perfect Corp, Wayne joined Perfect’s parent company CyberLink in 2009. He was responsible for key partner development, sales strategy, and business growth. He grew several multi-million dollars global OEM accounts and managed heavyweight industrial partners for companies such as QUALCOMM, Intel, SONY, Time Warner., Comcast, DirecTV, and Huawei. Wayne has worked in various engineering and marketing management position at Intel, Broadcom, and NVIDIA before joining Cyberlink. Wayne graduated from National Tsing Hua University in Taiwan in June 1992 with a Bachelor of Science degree. He completed his Masters of Science degree from Case Western Reserve University in June 1994. After receiving his Master’s Degree, he continued pursuing advanced study by attending an Electrical Engineering Ph.D. program at the University of Southern California. Later, in order to augment his business knowledge, he earned his MBA from Santa Clara University in June 2011.
Dan Ghosh-Roy is the Senior Vice President of Audience Development, Complex Networks. Dan oversees the audience development team at Complex Networks tasked with identifying and growing an engaged millennial audience for the company’s portfolio of brands – Complex, Rated Red, First We Feast, and Pigeons & Planes. Using a mix of data analysis, creative, social/paid media, content marketing, and SEO, his team influences content creation on all platforms across the company. Since joining the company in 2016, Dan has increased Complex’s social pages by millions of fans to become a powerful integrated network that drives fan engagement and tune-in on a daily basis. In 2017 Complex’s Instagram increased over 67% to 2.5 million fans, Complex Twitter grew by 40% to over 1.4 million fans, and in 2016 he launched the Rated Red brand which has grown to over 2.5 million fans across platforms.
Prior to Complex, Ghosh-Roy was the Head of Digital for Beyoncé where he broke the internet with the releases of “Formation” and ”Lemonade”. He’s a digital media veteran with a background in music and entertainment and spent his early career at Napster and then joined EMI Music to execute the digital campaigns for Katy Perry, “Teenage Dream”, Coldplay, “X&Y” and many more. From there he moved on to Ultra Music where he grew their YouTube channel to over 2mm subscribers and the #11 Channel overall on the platform.