Manager, Insights & Analytics (Marketing & Media)

  • JOB: Manager, Insights & Analytics (Marketing & Media)
  • LOCATION: Greater New York City Area
  • REF: 32365
  • CONTACT: Kimberly Bertuglia
  • TEL: 631-827-0060
  • EMAIL: kimberly@perpetualinsights.com

Overview

Our client is a leading Food & Beverage organization driving all commercial decision making through its insights and analytics center of excellence. The importance of the insights team has never been higher and Insights & Analytics is expanding. This Manager, Insights & Analytics (Marketing & Media) is a new role.

Role Description

We have an immediate opening for a business savvy, highly analytical and detail-oriented Marketing Analytics professional to join our growing Consumer Insights & Analytics team. This strategic role will collaborate and communicate with Marketing and Media Leads, as well as the CMO. This role will be responsible for driving insights-based decision making and help to formulate a strategy to support communication campaigns (Digital and beyond) and targeting, which are fueling the company’s revenue growth.

The ideal candidate is business-minded and has some level of experience with Digital / Marketing/ Measurement. This person is a strong data analyst who enjoys data, testing hypothesis, and influencing executives.

Key Responsibilities for this high visibility role:

  • Consult with marketing leadership to formulate and frame the business questions around communication campaigns
  • Gather and analyze relevant data, understand trends and patterns, construct storylines to deliver impactful / implementable insights to Marketing, Advertising, and Media agency
  • Leverage unique data sets to improve targeting/ Personalization @ Scale strategies and relevance of advertising messages
  • Advance data-driven marketing maturity by building 360 campaign effectiveness measurement roadmap
  • Defining the best metrics and ways to assess and report performance and ROI
    • Evolve metrics and drive reporting automation and visualization
  • Manage data providers, deploy and continuously perfect solutions

Requirements

  • Undergraduate degree required
  • Minimum 3 years of experience, in CPG sales/marketing data analytics or analytical role on the agency side
  • Preferably 3 years directly supporting marketing executives
  • Hypothesis building and testing, thought leadership, and strategic thinking
  • A successful history of manipulating, processing and extracting business insights from large disconnected data sets
  • Experience defining marketing metrics and reporting performance in scorecard or dashboard
  • Strong story building and executive presentation capability
  • Strong ownership, project management, and organizational skills with a focus on results / timelines
  • Experience supporting and working with cross-functional teams in a dynamic environment

A big plus:

    • Experience measuring marketing/media campaigns and overall marketing effectiveness using attribution and/or marketing mix modeling
    • Knowledge of data collection for audience building and targeting
    • Knowledge of the role of digital advertising in the marketing mix and consumer  journey
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